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Improving Loan Volume, Borrower Experience at 2012 MBA National Technology in Mortgage Banking Conference & Expo

What:   In today’s technology-driven world, borrowers demand the control afforded by an online lending experience that allows them to shop and compare all aspects of home purchasing and refinancing.

This panel session will explore how lending institutions of any size can best prepare themselves to accommodate a tech-savvy generation that expects instant gratification as well as a transparent, user-friendly online shopping experience. Attendees will gain a greater understanding of how to use technology to deliver a consistent, positive consumer experience while providing timely disclosures and adhering to compliance requirements.

Who:     Jeff Lebowitz, owner, Mortech LLC will show how quality and market share combine to affect lenders’ ROI.

• Cathy Blaszyk, vice president of lender services for ClosingCorp
• Lawrence Huff, co-founder and co-CEO, Optimal Blue; and
• Rebecca McDonald, vice president of Business Consulting, Quicken Loans.

When:  Monday, April 23, 2012, 3:15 – 4:30 p.m. MST

Where:  Arizona Biltmore, Phoenix; Frank Lloyd Wright Ballroom, Salons A-B

Approaching quality requires understanding how a change impacts the entire operation.

 Quality as Strategy – The Basics

• Quality as perceived by customers (not vendor or lender) is correlated with increased profitability
• Customer experience is related to profitability through a complex chain of events
• Customer service requires new concept of lending
• Lenders are more focused on compliance and costs than on customer experience
• Perceived quality, absolute and competitive, can be confirmed only through systematic surveys.

For more than twenty years, MORTECH, LLC has built a reputation for identifying and verifying strategy using sound statistically reliable survey techniques. With our proprietary database of potential respondents, we can quickly survey customer and non-customers to validate your strategy and that of your competitors.   When it comes to analyzing and supporting quality-as-strategy in your firm, we should be your first call.

To discuss your requirements, call Jeff Lebowitz at (203) 738-9429.

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MORTECH, LLC is the premier provider of research on lender attitudes, behavior, and their use of technology. MORTECH briefs its research clients and prospective sponsors on how its annual study gives them a new view of how the mortgage industry is changing. 

The Case of Peggy O’Keefe and Financial Forms and Services Inc.
In February 2007, MORTECH, LLC declared in a note to its research sponsors, “It is official: The industry is going through yet another retrenchment. Volatility in loan production is nothing new, and downsizing to fit a lower transaction flow is business as usual in the mortgage industry... The Case of Peggy O’Keefe and Financial Forms and Services Inc.
In February 2007, MORTECH, LLC declared in a note to its research sponsors, “It is official: The industry is going through yet another retrenchment. Volatility in loan production is nothing new, and downsizing to fit a lower transaction flow is business as usual in the mortgage industry...