Misuse, Mis-conception

I have to admit it. I have become very impatient with the bastardization of concepts that comes with popularization. So many terms commonly used by managers have a history and a deeper meaning than is known when they are batted about at corporate conference tables.
Think of paradigm, tipping (inflection) point, disruptive technology, strategy.
And now cloud computing. Sometime in their history, these concepts had profound and specific meanings.
Casual and undisciplined use has obliterated their fundamental attributes and their original intent.
Between you and me, it’s the misuse of the word “strategy” that irritates me the most. Let me leave this argument by saying that daily managing and strategy are not synonymous. Public relations firms, can you hear me?

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