The only way to capture and measure trends is through primary scientific surveys - done every year.

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Articles: Analysis of Industry Trends Based on Fact-filled MORTECH,LLC Research.

Fragmented and Frustrated Dec 2010.pdf What drives vendor business success is "relative " share of market. Few mortgage technology vendors target success in a strategic way. The result is long selling cycles, uncertain returns on capital and intense business cycles. Increasing lender market concentration is making matters worse. Expect to see continuing vendor mergers and more leaving the business.

Recently

Improving Loan Volume, Borrower Experience at 2012 MBA National Technology in Mortgage Banking Conference & Expo

What: In today’s technology-driven world, borrowers demand the control afforded by an online lending experience that allows them to shop and compare all aspects of home purchasing and refinancing.

This panel session will explore how lending institutions of any size can best prepare themselves to accommodate a tech-savvy generation that expects instant gratification as well as a transparent, user-friendly online shopping experience. Attendees will gain a greater understanding of how to use technology to deliver a consistent, positive consumer experience while providing timely disclosures and adhering to compliance requirements.

Who: Jeff Lebowitz, owner, Mortech LLC will show how quality and market share combine to affect lenders’ ROI.

Cathy Blaszyk, vice president of lender services for ClosingCorp
Lawrence Huff, co-founder and co-CEO, Optimal Blue; and
Rebecca McDonald, vice president of Business Consulting, Quicken Loans.

When: Monday, April 23, 2012, 3:15 – 4:30 p.m. MST

Where: Arizona Biltmore, Phoenix; Frank Lloyd Wright Ballroom, Salons A-B

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Investing in quality improvement is just common sense. Isn’t it?

Lenders increasingly are taking notice of the need for quality – quality of data, quality of service, etc. Statistical analysis of a large database of businesses shows that superior quality can increase returns to the company investments. The chart also shows that if superior (perceived) quality is combined with increased market share, the returns are all the greater.

quality roi chart 2012-04-10_101737.jpg

Approaching quality requires understanding how a change impacts the entire operation.

Quality as Strategy – The Basics

Quality as perceived by customers (not vendor or lender) is correlated with increased profitability
Customer experience is related to profitability through a complex chain of events
Customer service requires new concept of lending
Lenders are more focused on compliance and costs than on customer experience
Perceived quality, absolute and competitive, can be confirmed only through systematic surveys.

For more than twenty years, MORTECH, LLC has built a reputation for identifying and verifying strategy using sound statistically reliable survey techniques. With our proprietary database of potential respondents, we can quickly survey customer and non-customers to validate your strategy and that of your competitors. When it comes to analyzing and supporting quality-as-strategy in your firm, we should be your first call.

To discuss your requirements, call Jeff Lebowitz at (203) 738-9429.

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MORTECH, LLC is the premier provider of research on lender attitudes, behavior, and their use of technology. MORTECH briefs its research clients and prospective sponsors on how its annual study gives them a new view of how the mortgage industry is changing.

A Technology Response to the Great Recession
It’s no secret how difficult it has been for mortgage lenders to survive the credit crisis of 2008 and the Great Recession caused by lack of liquidity. The greatest impact on the average lender from the recession is a scarcity of loan volume... A Technology Response to the Great Recession
It’s no secret how difficult it has been for mortgage lenders to survive the credit crisis of 2008 and the Great Recession caused by lack of liquidity. The greatest impact on the average lender from the recession is a scarcity of loan volume...